Privacy policy

Last Updated: September 2026

ALIVE Solutions Inc. (“ALIVE Solutions,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we may collect, use, disclose, and protect information when you visit www.alive-solutions.com, purchase or participate in our products or services, register for training, subscribe to communications, complete forms or assessments, or otherwise interact with ALIVE Solutions.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

Depending on how you interact with ALIVE Solutions, we may collect information you voluntarily provide to us, including:

• Name 
• Email address 
• Telephone number 
• Mailing or billing address 
• Job title 
• Employer, organization, or facility 
• Account or registration information 
• Course, training, certification, or program participation information 
• Information submitted through contact forms, assessments, surveys, registrations, or inquiries 
• Newsletter and communication preferences 
• Transaction and purchase information 
• Communications you send to us 
• Other information you voluntarily provide when using our services 

We may also automatically collect certain information when you visit our website, including:

• Internet Protocol (IP) address 
• Browser type 
• Device type 
• Operating system 
• General location derived from your IP address 
• Referring website 
• Pages viewed 
• Links clicked 
• Dates and times of visits 
• Website usage and performance information 
• Cookies and similar technologies 

We may also receive information from third-party service providers that help us operate our website and business.

We may use information we collect to:

• Provide and administer our products and services 
• Deliver training, courses, assessments, consulting, coaching, and other programs 
• Process registrations, purchases, payments, and transactions 
• Respond to questions, requests, and inquiries 
• Provide customer and participant support 
• Communicate with clients, participants, and prospective clients 
• Manage course participation, certifications, and training records 
• Provide requested materials and resources 
• Send newsletters, educational information, industry updates, and promotional communications 
• Conduct surveys, program evaluations, research, and benchmarking 
• Improve our website, programs, products, and services 
• Analyze website traffic and usage 
• Improve website functionality and user experience 
• Maintain the security and integrity of our website and systems 
• Detect or prevent fraud, misuse, or unauthorized activity 
• Maintain appropriate business and legal records 
• Fulfill contractual obligations 
• Comply with applicable laws and legal requirements 
• Protect the rights, property, safety, and interests of ALIVE Solutions, our clients, users, or others 

We strive to collect and retain only information reasonably necessary for legitimate business purposes.

If you subscribe to ALIVE Connections, register for a program, request information, or otherwise elect to receive communications from us, we may send you newsletters, educational materials, industry information, announcements, and promotional communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.

Even if you unsubscribe from marketing communications, we may continue to send necessary transactional or service-related communications, including registration confirmations, account notices, invoices, course information, certification information, or responses to requests you submit.

Our website may use cookies, pixels, analytics technologies, and similar tools to support website functionality and better understand how visitors use our website.

These technologies may be used to:

• Operate and secure the website 
• Remember preferences 
• Analyze website traffic 
• Understand how visitors interact with pages and content 
• Measure website and marketing performance 
• Improve website functionality 
• Identify technical issues 

Some cookies may be necessary for website operation, while others may support analytics, functionality, or marketing.

You may be able to manage cookies through your browser settings or through cookie-management options made available on our website. Disabling certain cookies may affect some website features or functionality.

ALIVE Solutions uses third-party providers to help operate our website and deliver our services.

These providers may include companies that provide:

• Website hosting 
• Learning-management and online-course services 
• Payment processing 
• Email and newsletter delivery 
• Customer relationship management 
• Registration and scheduling 
• Forms and surveys 
• File or cloud storage 
• Website analytics 
• Video or media hosting 
• Business administration 
• Professional or technical services 

These providers may process personal information as necessary to perform services on our behalf and may maintain their own privacy policies and data-handling practices.

We encourage you to review the privacy policies of third-party platforms you choose to use.

ALIVE Solutions does not sell personal information for monetary compensation.

We may disclose personal information to third parties when reasonably necessary to operate our business or provide our services, including:

• Website and technology providers 
• Course and learning platforms 
• Payment processors 
• Email and communication providers 
• Registration and scheduling providers 
• Analytics providers 
• Consultants and contractors 
• Professional advisers 
• Vendors providing operational or administrative services 

We may also disclose information when we reasonably believe it is necessary to:

• Comply with applicable law 
• Respond to a subpoena, court order, or other lawful request 
• Respond to legal or regulatory proceedings 
• Investigate suspected fraud, misuse, or security incidents 
• Enforce our agreements or policies 
• Protect the rights, property, or safety of ALIVE Solutions or others 

If ALIVE Solutions becomes involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, information may be transferred as part of that transaction as permitted by law.

Payments for certain ALIVE Solutions products and services may be processed through third-party payment providers.

Those providers may collect payment-card or financial information necessary to process the transaction.

ALIVE Solutions may receive information regarding the transaction, such as your name, contact information, amount paid, transaction date, and payment status.

We generally do not need to directly store complete payment-card information when a third-party payment processor handles the transaction.

When you participate in ALIVE Solutions training, online courses, certifications, or related programs, we may maintain information regarding:

• Registration 
• Enrollment 
• Participation 
• Course progress 
• Course completion 
• Certification status 
• Continuing education or training records 

If an employer, facility, organization, or other entity purchases or sponsors training for its employees or participants, we may provide that organization with information reasonably necessary to administer the program, such as enrollment, completion, participation, or certification information.

ALIVE Solutions provides assessments, consulting, inspections, research, benchmarking, and operational-performance services.

When organizations participate in these services, we may collect operational, facility, program, assessment, incident, performance, or related information necessary to provide the requested service.

Such information may be analyzed to provide recommendations, reports, benchmarking, research, or other services to the participating organization.

Where appropriate, information may also be aggregated or de-identified for broader analysis, research, education, benchmarking, or industry-improvement purposes.

We may create aggregated, statistical, or de-identified information from information collected through our website, programs, assessments, and services.

For example, we may use aggregated or de-identified information to:

• Identify industry trends 
• Develop operational benchmarks 
• Evaluate training effectiveness 
• Conduct research 
• Improve programs and services 
• Develop educational resources 
• Support aquatic-industry safety and operational-performance initiatives 

When information has been appropriately aggregated or de-identified so that it cannot reasonably be associated with an identifiable individual, we may use that information for legitimate business, educational, research, benchmarking, and analytical purposes.

We retain information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business purposes, including:

• Providing products and services 
• Maintaining training and certification records 
• Maintaining client and transaction records 
• Fulfilling contractual obligations 
• Responding to inquiries 
• Resolving disputes 
• Maintaining appropriate business documentation 
• Complying with legal, accounting, tax, insurance, or regulatory requirements 
• Enforcing agreements 

Retention periods may vary depending on the nature of the information and the reason it was collected.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it according to our business practices and applicable law.

The FTC recommends that businesses understand what personal information they maintain, retain what they actually need, safeguard it appropriately, and properly dispose of information when it is no longer necessary. 

ALIVE Solutions uses reasonable administrative, technical, and organizational safeguards designed to help protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting information over the Internet and no electronic storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee the absolute security of information transmitted to or maintained by us.

You may contact us to:

• Update or correct information you have provided 
• Request information about personal information we maintain about you 
• Request deletion of certain information 
• Change your communication preferences 
• Unsubscribe from marketing communications 
• Ask questions regarding how your information is used 

Depending upon your place of residence and applicable privacy law, you may have additional rights regarding personal information.

Those rights may include rights to access, correct, delete, or obtain certain personal information or to opt out of certain forms of data processing.

We will respond to qualifying privacy requests as required by applicable law.

We may need to verify your identity before fulfilling certain requests.

ALIVE Solutions does not sell personal information for monetary compensation.

Certain state privacy laws may define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary monetary sale.

If our website practices become subject to laws requiring disclosure or opt-out mechanisms for these activities, we will provide the disclosures and choices required by applicable law.

ALIVE Solutions does not knowingly collect personal information from children under the age of 13 through this website.

Our website and online services are intended for adults, professionals, organizations, and individuals capable of providing their own information.

Although ALIVE Solutions may provide educational resources or programs relating to children, water safety, or youth aquatics, we do not use this website to knowingly collect personal information directly from children under 13.

If we become aware that personal information from a child under 13 has been collected through our website without appropriate authorization, we will take reasonable steps to delete or otherwise appropriately address that information.

A parent or legal guardian who believes that a child has provided personal information to us may contact us using the information provided below.

Our website may contain links to websites, services, platforms, or resources operated by third parties.

Once you leave our website, ALIVE Solutions does not control those third-party websites or their privacy practices.

This Privacy Policy does not govern information collected by third-party websites or services.

We encourage you to review the privacy policies and terms of any third-party websites or platforms you visit.

ALIVE Solutions may maintain accounts or pages on third-party social-media platforms.

If you interact with ALIVE Solutions through a social-media platform, information associated with that interaction may be processed by both ALIVE Solutions and the applicable social-media provider.

Your use of those platforms is also subject to their respective privacy policies and terms.

ALIVE Solutions Inc. is a United States company organized in the State of Idaho.

Our website and services are primarily operated from the United States.

If you access our website or services from outside the United States, your information may be transferred to, processed, or stored in the United States or other locations in which our service providers operate.

Privacy and data-protection laws may vary between jurisdictions.

Where applicable law provides you with specific privacy rights, we will address qualifying requests in accordance with applicable requirements.

Some browsers and devices provide privacy preference signals or “Do Not Track” settings.

Because standards and legal requirements regarding these technologies may vary, our website may not respond to every browser-based signal in the same manner.

Where applicable law requires recognition of a particular legally valid privacy preference signal, we will endeavor to honor that requirement.

We may update this Privacy Policy from time to time to reflect changes in:

• Our services 
• Our website 
• Technology 
• Business practices 
• Legal or regulatory requirements 

When this Privacy Policy is updated, the Last Updated date at the top of the page will be revised.

Material changes may also be communicated through additional notice when appropriate or required by law.

We encourage you to review this page periodically.

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have concerns about how information is handled, please contact:

ALIVE Solutions Inc.
Idaho, United States
Email: hello@alive-solutions.com

Or contact us through our website's Contact Us page.